You've got a website with content, a social media presence, and ongoing marketing campaigns. But is any of it working? Use Google Analytics to understand your audience and convert visitors into customers.

Companies that work with a Conversion Rate Optimization (CRO) tool like Google Analytics see an average increase of 223% in their return on investment, according to a study from VentureBeat of almost 3,000 marketing technologists. Capitalize on prospective buyers with reports broken into four categories: Audience, Acquisition, Behavior, and Conversion.

1. Audience

Are you reaching local baby-boomers on desktop computers, or millennials two counties over with mobile devices? Demographics can help you piece together an accurate picture of who makes up your audience, and how to better serve them content.

2. Acquisition

The visitors have to reach your website from somewhere. Acquisition will tell you how traffic arrives from sources, like search engines, advertisement links, or social media. You'll find where your marketing dollar works, and where you need to tweak strategies on search engine optimization (SEO) or adjust your social media strategy.

3. Behavior

Here you learn how potential customers are interacting with your website. Are they reading blogs and signing up for newsletters? Or are they losing interest and bouncing off your content? This section will tell you if your funnels are working, or if visitors are hitting roadblocks.

4. Conversion

Complete the measurement by setting goals to define your conversions. Monitor actions that generate leads, like users requesting quotes or signing up for your weekly newsletter.

What To Do With All This Data

Know who is accessing your website, what they want, and how to turn them into buyers. Remove the guesswork from growing your business, and get a clear notion of where to take your website. Contact us today to start converting your efforts into customers!